Caleb took a business trip to Japan Sunday January 31st through February 4th 2016. With a 13 hour flight and lay flat seats he felt well taken care of and was able to sleep most of the trip. Arriving in Japan and working with the Boston Scientific (BSC)Japan team it became obvious that they needed extra help in planning and launching Rhythmia to the Japan market. If handled correctly BSC could go from 2 percent market share to (hopefully) well over 10 percent. Rhythmia’s groundbreaking technology will be well received in Japan. This is a great opportunity for BSC Japan but they are so focused on the Cardiac Rhythm Management (CRM) side of the business that they might miss it.
Caleb used his Japanese skills learned in high school and quickly made a good impression.
Partway through the trip Caleb texted me and half jokingly said “want to move to Japan…. it’s kind of the semi running joke.” Continue reading